There’s a new Sugababes era on the rise, and it’s not interested in nostalgia for nostalgia’s sake. With their latest track “Shook,” the original trio—Mutya Buena, Keisha Buchanan and Siobhán Donaghy—step forward with polished grit and full control. Self-released and self-assured, the song is an icy-hot synth-pop shimmer, driven by mood-heavy basslines and harmonies so sharp they feel like muscle memory. The video, directed by Dora Paphides, matches the vibe: clean, sleek, a little surreal—like a pop dream remembered in slow motion.

It also makes you want to go back. Back to the burnt-out softness of “Run for Cover,” the voyeuristic intensity of “Too Lost in You,” and the raw, street-cast realness of “Overload”—videos that captured the early-2000s in all its moodiness, simplicity, and slow-burning cool. What always set the Sugababes apart was their ability to shift shape without losing their tone. Each visual was a quiet rebellion against over-styled pop polish, leaning into something more grounded, more cinematic.

For those of us raised on pirated Limewire MP3s and chaotic pop forums, the Sugababes were always more than a girl group—they were texture, edge, and something that felt just out of reach. “Shook” doesn’t try to mimic those moments—it builds on them. Grown, genreless, and unbothered by the charts, it’s not a return, it’s a realignment. And in this era of overexposure, that kind of restraint feels radical.

Let’s revisit some of their videos from the early 2000s—because they’re iconic, happy Friday! <3